Universal Music Group and TikTok Forge New Licensing Pact
In a groundbreaking move, Universal Music Group (UMG), the world’s premier music-based entertainment company, and TikTok have unveiled an expansive licensing agreement. This partnership promises to bring unparalleled benefits to UMG’s extensive roster of artists, songwriters, and labels while reintroducing their music to TikTok’s massive global audience exceeding a billion users. The collaborative accord signifies […]
Tuning Out TikTok: The Showdown with Universal Music Group
In the dynamic realm of social media, a dissonant chord is struck between TikTok, the platform that revolutionized short-form video content, and Universal Music Group (UMG), a titan in the music industry. The core of the discord? The possibility of UMG withdrawing its music licensing from TikTok, setting the stage for potentially groundbreaking fallout. TikTok’s […]